How Do Betting Partnerships Work?

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^{This week’s issue will be different from the rest. I wanted to write a piece on a slightly nuanced side of sports betting: betting partnerships. I’ve always been intrigued with betting partnerships but couldn’t find many resources on how they actually work. Now that I’ve worked with a couple of different groups, I think I have some experience that can help other bettors looking to get into a betting partnership.}

If you’ve been around the sports betting space long enough, you’re probably familiar with pro bettors on Twitter asking for accounts and looking to partner with recreational gamblers.  There are plenty of different betting groups that you can work with and each will have their own pros and cons, but I’ll breakdown my personal experiences with a couple different groups and what to expect.  

This may seem a little novice to some, but the goal is to explain the process and set expectations for the rec bettor that’s trying to take their sports betting to the next level because when I was looking for information on how partnerships worked – it was very difficult to find.  However, Ferris from The Hammer did provide a great piece with a lot of info and that can be found here.

Now let’s get into it…

Why Do They Want to Partner?

The reason the pro bettors want to work with us is because we have something that they need: accounts.  I’m sure you’re aware that if you’re a consistent winner eventually all legal books will limit you and most offshore will do the same, so these betting groups need to find a way to get down and that’s where you come into play.

What they’re looking for is a local bookie – or a PPH account.  In very rare instances, they can use your legal books, but for now, we’ll just focus on PPH accounts.  The general process is that you allow them to bet through your account and your responsibility is to collect and pay the local when it’s time to square up.  And how do you benefit?  You’ll win a lot of money.

Different Structures

The betting groups will offer two partnership options – either a risk-split or free roll.

With the risk-split option, you and the betting group will split everything 50/50.  You receive 50% of all winnings, but you’re also responsible for 50% of all losses.

If you’re more risk adverse, you can choose the free roll option where you will not be responsible for any of the losses, but you will get a smaller cut of the winnings.  The percentage varies from group to group, but from my personal experience, I’ve received 20%.

Some rec bettors enjoy the action and want to maximize their profit, so the 50/50 split is best for them.  While others are just looking to collect some extra income without sweating tons of bets.  It just depends on what you prefer when structuring the partnership.

Do They Win?

Yes.  These are professional bettors – they will win you a lot of money in the long run (or until your account is closed).  Now that doesn’t mean there won’t be losing weeks or losing streaks.  Even professional groups don’t win every single week, so you need to be prepared pay the bookie during those cold streaks, but if you can weather the storm, you will end up profitable in the long run.

If they win, what’s the downfall?

The fact that they win is the downfall.  These local books will only allow you to run up a winning account for so long before they eventually kick you off.

A lot of bookies will be honorable and pay out the balance before shutting off the account, but that doesn’t mean they all will.  There will be times where you have to deal with being stiffed and how that’s handled is dependent on the betting group.

What Happens When You’re Stiffed?

Again, these are pro bettors, so they’re aware that stiffing happens, but that doesn’t mean they don’t expect their money.  Some groups tell you in the beginning of the partnership that they expect their cut of the winnings regardless of what happens with the bookie.  Other groups are a bit more understanding and realize a lot of it is out of your control. 

In my opinion, it comes down to the relationship that you’ve built with the group and how long it’s been going on.  I worked with a group that made a bunch of money quickly and then we got stiffed.  The group was understanding and didn’t expect me to come out of pocket for the winnings, but again, other groups may have different reactions.

Different Styles of Betting Groups

I’ve only worked with 2 groups, so I’m not an expert by any means, but I’ve noticed two different styles of managing the accounts.

The first style I refer to as a long-term partner.  They did a great job of seasoning the account.  They didn’t make any obscure plays and stuck with betting the main markets while we built the relationship with the bookie.  The goal here is to not raise any red flags on the account and hold the account for as long as possible.

The second style is looking to maximize profit.  The other group I worked with looked to get down on nearly anything they had an edge on – whether that’s props or even smaller markets like F1 Racing.  This style is great if you’re looking for a quick return, but it’s very difficult to keep an account for a while.  Crushing small markets will be an immediate red flag for the bookie.

Which One Is Better?

It varies.  If you’re someone who has access to a lot of different accounts then it might not matter, but if you only have one or two outs, then of course trying to keep the account active for as long as possible is the goal.

In my limited experience, the groups that try to get down as much as possible on these smaller markets increase the risk of getting stiffed.  But again, it comes down to risk vs. reward – with this style, they can generate enough profits in a few weeks that may take the long-term betting group a few months. 

Can You Trust the Betting Groups?

100%.  This is their business, so they can’t afford to not pay losses to the partner or they would risk their entire business model.

Some groups are a little more organized than others.  I worked with one that would send a weekly excel sheet with the updated win/loss for the week while another would just send a text with the balance.  Either way, both were very reliable and professional. 

Personal Experience

The two groups that I worked with both made me some solid money and were overall good experiences.  I’ve done both the risk-split and free roll options and personally, I prefer the risk-split and will plan to do that moving forward with any new partnerships.

I wanted to expand and diversify my sports betting, which is what led me to these partnerships. If you’re looking to enter a partnership, it’s hard to miss these groups asking for accounts on Twitter. Make sure to do your due diligence, of course, but it’s a great way to grow your bankroll.

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